Adrian Frutiger

 
 
 
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If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page…When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
— Adrian Frutiger
 
 
David Isaacson