Adrian Frutiger

Screen Shot 2018-05-28 at 10.52.30 PM.png
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page…When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
— Adrian Frutiger
David Isaacson